March 24, 2010 Introducing Frozen Whole Grains
Frozen Prepared Whole Grains from Village Harvest Now Available in Grocer’s Freezer
San Francisco, CA–Responding to consumers who know whole grains are good for them, but can’t seem to figure out how to get more into their daily diets, Village Harvest says, “Pour Baby!” In a good way.
Village Harvest has launched a 5-SKU line of frozen whole grains including Brown Rice, Rice Medley, Quinoa, “Un” Fried Brown Rice and Spicy Thai Brown Rice that are not only pre-cooked, but pourable, just like your morning cereal (minus the sugar).
After cooking these grains to perfection, Village Harvest uses cryogenic technology to freeze them at -300˚F in order to keep the integrity of every single piece flawless and whole. Compared to other frozen food products which typically never reach temperatures below -40˚F, Village Harvest frozen grains are in a class of their own.
Simply pour, then heat or thaw, to experience the flavor and texture of freshly simmered grains. Heating personalized portions is a snap and salvaging leftover cooked rice and quinoa is a problem of the past.
“Cooking whole grains from scratch takes too long. On the flip side, many convenience products are mislabeled or full of additives that our customers don’t want,” explained John Koppel, Vice President. “Village Harvest is committed to making it easy to eat true whole grains without a catch.”
All of the Village Harvest frozen grain products are excellent side dishes for individuals and families, but Brown Rice, Rice Medley and Quinoa are easy ingredients for cooking and baking as well. They require no extra pots, pans and measuring cups, just portion what you need and freeze the remainder for up to 18 months (if you can resist that long).
Then again, getting carried away is hardly a problem. All of these frozen whole grains are packed with vitamins, minerals and complex carbohydrates, which are reported to reduce the risk of heart disease, diabetes and certain cancers. Quinoa contains all of the essential amino acids, as well, making it a complete protein perfect for vegetarians and carnivores alike.
Village Harvest also offers a variety of authentic regional dry rice products sourced from around the world. They have organic, all natural, brown and white rice selections and purchase directly from their high quality sources. Their parent company, Otis McAllister has been in the business for 117 years.
Village Harvest Frozen Whole Grains come in 20 ounce packages at a suggested retail price of $4.99-7.99. The Brown Rice and Brown, Red and Wild Rice Medley are also offered in club size packages, available at some Costco’s. For recipes and more information check out our website at www.villageharvestrice.com.
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